portsave.blogg.se - First impressions matter quotes

Houston couldn’t make the wait any shorter so they ‘simply’ kept the users busier for longer. In the link above they use Houston Airport moving the planes further away from where users needed to get to in order to reduce complaints of waiting around. If we can’t make something faster, make the wait feel shorter. A great talk at a recent Google event explores hacking the perception of waiting by either improving the speed or removing the friction it causes by reframing the problem.

If you have technical limitations in the short/medium term that need to be overcome before you can deliver Verstappen-like page speed then you need to give users the impression that things are moving quickly. However, speed, when talking about first impressions for users, isn’t necessarily just about technical speed – although with Core Web Vitals as a ranking metric for organic search results it’s easy to argue that this ought to be enough! The perception of speed is also important, and by that I mean you need to make your page usable by making it fast… or making it appear to be fast. Research – including extensive reviews by Google – tells us this over and over with stats like ‘half of mobile users will abandon a mobile site if it takes longer than three seconds to load’. Make sure your first impression isn’t a loading screen Making sure you’re speaking the same language and talking about what the user clicked on makes you relevant and is the instant foot in the door for a positive user experience.

So, localising to make sure you’re speaking the same language, or portraying the right image is vital to a user’s first impression of your brand.

We all know one size certainly doesn’t fit all. Furthermore, across the markets in our Localisation Report 2022, 23% said inaccurate cultural references would prompt them to seek alternatives. Our own research shows that 57% of respondents experience or notice language or cultural issues with using a brand’s local site.

We recognise that one size does not fit all, i.e., we match a local requirement rather than simply duplicate other markets.

We are talking about the same thing, i.e., what they clicked on is what they’re now seeing, meaning your site is relevant.

The site loads fast (or appears to load fast – see point two below).

When a user clicks on a search engine results page link, finds your site through referrals or just comes to you directly, they will have a set of basic expectations on the upcoming experience. Match user expectations – is your content relevant and easy to navigate? To start making the best first impressions, consider these four points:ġ. According to well cited research, ‘ you (only) have 50 milliseconds to make a good first impression!’, if not less – a Google study in 2012 showed that it can take 17ms for some opinions to develop.Ĭynthia Ozick, an American novelist, has a quote which I’ve used for the title of this post – “ Two things remain irretrievable: Time and a first impression”… and yet so many websites are not taking this into account on behalf of their users. This just makes the initial experience of landing on a site even more vital to get right – and fast – which is not something available fresh out of the box. How else do you decide who or what to choose? Only recently, one of our user experience/user interface (UX/UI) designers reaffirmed that humans are programmed to see beauty which also often acts as a major point of differentiation in the sea of sameness which can be found in online marketplaces/websites. Your users are very likely to judge you by your cover, your title, your colour palette, texture, design, and more. In the online world, first impressions matter – they really matter. However, the online shopping jungle operates differently and in this environment, it’s not only ignored but is rudely cast aside. We all know that familiar phrase ‘ don’t judge a book by its cover’ – and for the most part, it’s widely recognised as something we should try to follow.